01 Scope

This Privacy Policy covers personal information we process when you browse the Site, create an account, place an order, submit a review, join our mailing list, contact support, or otherwise interact with DoFam.

It does not govern third-party websites, services, or platforms that maintain their own privacy policies. Links to third-party services are provided for convenience and do not make their privacy practices ours.

02 Information We Collect

03 How We Use Information

We use personal information to:

• Provide the Site, process payments, produce and deliver orders, and maintain accounts.
• Confirm compatibility selections and communicate about orders, shipping, returns, and warranty claims.
• Provide customer support and respond to questions or requests.
• Detect fraud, abuse, security incidents, and violations of our terms.
• Operate, troubleshoot, analyze, and improve the Site, products, marketing, and customer experience.
• Send promotional communications where permitted and manage your communication preferences.
• Personalize content and measure advertising, subject to your choices and applicable law.
• Comply with legal, tax, accounting, regulatory, and dispute-resolution obligations.

Where applicable law requires a legal basis, we rely on performance of a contract, legitimate interests, compliance with legal obligations, or consent, depending on the activity.

04 How We Disclose Information

We may disclose personal information to:

• Commerce and hosting providers that operate our storefront and supporting infrastructure.
• Payment providers that authorize and process transactions.
• Production, fulfillment, and shipping partners that manufacture, package, track, and deliver orders.
• Technology providers supporting analytics, email, reviews, customer service, security, and fraud prevention.
• Advertising and social media partners where marketing cookies or similar technologies are enabled.
• Professional advisers and authorities where reasonably necessary to protect rights, comply with law, or respond to valid legal process.
• A successor or transaction participant in connection with a merger, financing, restructuring, sale, or transfer of all or part of the business.

05 Cookies, Analytics, and Advertising

We and our providers may use cookies, pixels, tags, local storage, and similar technologies to keep the Site functioning, remember preferences, understand performance, prevent fraud, and measure or personalize marketing.

You can manage cookies through available Site controls and your browser settings. Blocking some cookies may affect checkout or other features. Where required by law and supported by our services, we recognize applicable opt-out preference signals, such as Global Privacy Control, for the browser and device sending the signal.

06 Your Privacy Rights

Depending on where you live, you may have the right to request access to, correction of, deletion of, or a copy of your personal information; restrict or object to certain processing; withdraw consent; or opt out of targeted advertising, sale, or sharing.

To submit a request, email support@fitnessandart.com with the subject “Privacy Request” or use our Contact form. Describe the right you wish to exercise and provide enough information for us to locate the relevant records.

We may verify your identity before completing certain requests. We will only request information reasonably necessary for verification. You may use an authorized agent where permitted by law, but we may request proof of authorization and, where allowed, confirmation directly from you.

We will not unlawfully discriminate against you for exercising a privacy right. If we deny a request, you may have the right to appeal by replying to our decision and stating “Privacy Appeal.”

Marketing communications

You can unsubscribe from promotional email using the link in any marketing message. We may still send non-promotional communications about orders, accounts, security, or support.

07 Notice for California Residents

This section supplements the rest of this policy. California law may provide rights to know, access, correct, delete, and obtain information about categories of personal information collected, used, disclosed, sold, or shared, as well as rights to opt out of sale or sharing and limit certain uses of sensitive personal information.

We do not knowingly use or disclose sensitive personal information for purposes that require a separate right to limit under applicable California law. We do not knowingly sell or share the personal information of consumers under 16.

Opt-out requests: Email support@fitnessandart.com with the subject “Do Not Sell or Share” or use available cookie controls. If DoFam is not subject to a particular statutory requirement, we may still honor reasonable requests where feasible.

08 International Users and Transfers

DoFam serves customers in multiple countries. Your information may be processed in countries other than where you live, including where our commerce, payment, fulfillment, shipping, support, and technology providers operate. Those countries may have different data-protection laws.

Where required, we use recognized transfer mechanisms or contractual safeguards. Residents of the European Economic Area, United Kingdom, and similar jurisdictions may also have rights to lodge a complaint with their local supervisory authority.

09 Retention and Security

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including providing services, maintaining transaction and warranty records, preventing fraud, resolving disputes, and meeting tax, accounting, or legal obligations. Retention periods vary by record type and jurisdiction.

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No online service, transmission, or storage method is completely secure, and we cannot guarantee absolute security.

Changes to this policy

We may update this Privacy Policy to reflect operational, legal, or regulatory changes. We will post the revised version here and update the “Last updated” date. Where required, we will provide additional notice or request consent.